The Power of Habit

In The Power of Habit: Why We Do What We Do in Life and Business investigative reporter Charles Duhigg details the discoveries that have explained why habits exist, and how the knowledge of habits impact individuals, businesses and organizations, and societies. Duhigg explains how Febreze became a bestselling product, how Target uses customer habits to predict which customers are pregnant (and sends coupons before you even know you need an item), how Tony Dungy turned terrible football teams into winners, how Rosa Parks sparked the bus boycott and much more. He also gives explanations for how the knowledge of habits can help us transform our lives.

Included on Amazon's list of the best books of the year so far and recipient of many positive reviews, The Power of Habit is an above-average, interesting read even if, like me, you don't intend to change any of your habits.